Routine the Brand Sleep

holiday favorites

Matching sets for the season

Limited solids remain in select sizes, with Stripes, Bows & Fruit moving fast — thoughtful, easy gifts for everyone on your list.

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Featured Collections

BAMBOO LONG SLEEVE LOUNGE SET - HOLLY

$100.00

1 color available

BAMBOO LONG SLEEVE LOUNGE SET - PINE

$100.00

1 color available

BAMBOO LONG SLEEVE LOUNGE SET - HEATHER GRAY

$100.00

1 color available

BAMBOO LONG SLEEVE LOUNGE SET - SLATE BLUE

$100.00

1 color available

BAMBOO LOUNGE TANK - HOLLY

$25.00

1 color available

BAMBOO LOUNGE TANK - PINE

$25.00

1 color available

BAMBOO LOUNGE TANK - HEATHER GRAY

$25.00

1 color available

BAMBOO LOUNGE TANK - SLATE BLUE

$25.00

1 color available

BAMBOO LONG SLEEVE LOUNGE SET - FRUIT

$100.00

1 color available

BAMBOO LONG SLEEVE LOUNGE SET - STRIPES

$100.00

1 color available

BAMBOO LONG SLEEVE LOUNGE SET - BOWS

$100.00

1 color available

BAMBOO LOUNGE TANK - STRIPES

$25.00

1 color available

BAMBOO LOUNGE TANK - BOWS

$25.00

1 color available

Save $15

BAMBOO LOUNGE TANK - JINGLE BELLS (HOLIDAY)

$10.00 $25.00

1 color available

Save $15

BAMBOO LOUNGE TANK - MISTLETOE (HOLIDAY)

$10.00 $25.00

1 color available

fan favorites

STRIPES & BOWS

Crafted in our breathable bamboo fabric — a relaxed, year-round essential in two timeless prints.

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Welcome to Routine the Brand.

At Routine the Brand, we believe in a better way to do comfort—sustainably, thoughtfully, and beautifully. Our first collection, Routine the Brand Sleep, is designed to transform your nighttime routine with pajamas that prioritize your health and the planet.

Crafted from our ultra-soft viscose made from organic bamboo, these pajamas deliver the luxury you deserve without compromise. Silky soft, breathable, and eco-friendly, they’re made to feel good and last—so you can sleep better knowing you’ve made a healthier, smarter choice for yourself and the environment.

BAMBOO LONG SLEEVE LOUNGE SET - BOWS

$100.00

1 color available

BAMBOO LONG SLEEVE LOUNGE SET - STRIPES

$100.00

1 color available

BAMBOO LONG SLEEVE LOUNGE SET - HEATHER GRAY

$100.00

1 color available

BAMBOO LONG SLEEVE LOUNGE SET - SLATE BLUE

$100.00

1 color available

STEP INTO YOUR NEW FAVORITE ROUTINE.

With our new Sleep collection, we’re redefining comfort for day or night with loungewear that prioritizes your health, well-being, and the planet. Crafted from our ultra-soft viscose made from organic bamboo, these pajamas are designed to help you feel and sleep better—free from harmful chemicals, silky soft, and sustainably made.

Say goodbye to forever chemicals and hello to a healthier night’s sleep.